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Agribusiness Delivery Software System

M-POS Streamlines Processes and Boosts Customer Service Levels for Ireland’s Number One Provider of Animal Health Solutions

M-POS streamlines processes and boosts customer service levels for Ireland’s number one provider of animal health solutions

Co-op Animal Health, Ireland’s number one provider of livestock health and nutrition solutions, has implemented Mobile Enterprise System’s M-POS solution to manage their field sales operation, substantially improving order dispatch times, increasing Sales Rep productivity and optimising customer service. With the introduction of M-POS, Co-op Animal Health now benefit from real-time data exchange with orders being sent to the office for processing before the Rep has even left a customer’s site.

Co-op Animal Health supplies co-ops, merchants and farmers across Ireland with a comprehensive range of veterinary, dairy hygiene and nutrition products with a manufacturing facility in Cork and a logistics base in Tullow, Co Carlow, Ireland. Co-op Animal health contacted Mobile Enterprise Systems with the requirement to streamline processes and to boost their customer service levels in order to put them one step ahead of their competitors. Before the implementation, Co-op Animal Health’s 14 Sales Reps were managing the company’s 4,000 customers and 2,500 products using a paper-based system with the Sales Reps using their mobile phones to call the office with new orders.

After analysing the agribusiness’s needs and studying its operation, Mobile Enterprise Systems worked with the team at Co-op Animal Health to customise and implement the M-POS solution. The automated system allows Co-op Animal Health to manage and optimise the order-to-dispatch process; the powerful interface seamlessly imports customers, products, pricing and open items into M-POS from their existing ROSS ERP system, new customer orders are received from the Sales Reps and uploaded to M-POS in real-time and the M-POS order is interfaced back to the ROSS system where pick, despatch and invoicing are completed. Sales Reps are equipped with Motorola CN50 devices which use GPRS to communicate back to the server.

Co-op Animal Health Sales Director, Richard Lynch commented; “Mobile Enterprise Systems offer a true benchmark in mobile data systems being extremely familiar with the agribusiness industry and our specific needs. The implementation of M-POS has helped us achieve our goal of offering excellence in our services whilst minimising costs, reducing errors and increasing productivity.”

Mobile Enterprise Systems Director, Jack Sane commented; “This project demonstrates the added value that Mobile Enterprise Systems offer as a supplier of mobile data solutions and provides us with another opportunity to demonstrate our expertise in the agribusiness sector. We can provide the right solution for very diverse operational processes and requirements and the M-POS s solution is as robust and reliable as possible to deal with Co-op Animal Health’s busy and demanding customer requirements.”

Co-op Animal Health and Nutribio are collectively known as the CAHL group (CAHG).

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For more information:
Lucy Colbourne, Marketing Manager, Mobile Enterprise Systems Ltd:
+44 (0)117 325 0505 /



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