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T: +44 (0) 117 325 0505
F: +44 (0) 117 325 0606
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Ginsters Sales and Marketing Director is a huge advocate of innovation in pursuit of 'total customer service' and comments; "Ginsters has been innovative in moving to seven day service, our product range has won awards time after time and we have now launched a whole new initiative in customer service with the system from Mobile Enterprise Systems. Ginsters' sales have doubled over the past four years, making it one of the biggest food brands in the UK. We implemented the system to maintain that level of growth and to continue to develop competitive edge."

Finance Director of Ginsters explained why Mobile Enterprise Systems won the Ginsters business; "Previously we bought source code and developed our own system. We initially assumed we'd have to write the new system as well but, as a precaution, we reviewed the available van sales packages to make sure we got the very best we could for our business. Frankly, most of the systems we saw just confirmed our early opinions. That is, until we discovered the solution provided by Mobile Enterprise Systems."

"We soon saw that this system offered functionality and flexibility well in excess of anything we planned to develop. The level of management control in the front office combined with user flexibility on the handheld is amazing and the system offers tremendous flexibility and imagination just where we want to make step changes in our business. It offers excellent support to the sales team, even on the most complex customer prices and promotions. It suggests to the salesman what to supply at each call and helps him add value for our customers by providing detailed product and sales history information to aid the customer's decision making."

"We use the system via the GPRS network so we get immediate information on sales and deliveries the second they are made. We can even see sales progress on a minute by minute basis throughout the day and thus make better informed marketing and production decisions."

Ginsters, one of the best known vans sales operation in the UK, is using the van sales system provided by Mobile Enterprise Systems to operate its nationwide service, with 150 vans from 16 sales offices, providing its customers with high quality sandwiches, sausage rolls and pasties seven-days-a-week.


Get in touch to find out more or call us on +44 (0) 117 325 0505