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Fruit & Veg Wholesaler Chooses M-POS

Leading London Fruit and Veg Wholesaler Introduces M-POS System to Manage Van Sales Operation

In keeping with its policy of offering the very best in customer service, Roberts Fruit & Veg, a long established and highly regarded supplier of quality fruit & veg to convenience stores and catering establishments throughout London and the Southeast, has implemented the M-POS van sales and mobile POD system. Powered by it’s ambition to drive expansion based on continuous service improvement, Robert’s drive for excellence includes a commitment to order accuracy, on-site stock management and a clear policy to minimise waste of all kinds. Having now gone live on Roberts’ fleet, the M-POS system is driving progress in all three areas.

Equally, importantly, M-POS is helping Roberts meet another KPI, as Mr Ghanachandran, the Managing Director, explains: “In an industry which has been slow to adopt technology and best practice, Robert’s fully intends to distinguish itself from its competitors by being easy, efficient and accurate to do business with. We do not compromise on the quality of our product. Rather, we are committed to challenging costs all along our supply chain. Our M-POS system drives this initiative in two ways. It enables us to be an efficient supplier to our customers by automating the whole sales and delivery process and it provides us with extremely detailed management information so that we can spot and eliminate errors. We are sending the message out to our customers that ‘doing business with Roberts does not introduce cost to yours’ and we are already seeing the benefits of M-POS – as are our customers.

Everyday Computer Solutions, as the resident IT support partner to Roberts, is delighted with the success of the M-POS deployment. IT Director, Gokul Sundra, says “Our business is built on long term relationships with our customers. So we are proud to have delivered a real success for Roberts. The M-POS system will empower the Roberts van sales team to manage their sales and safeguard their stock while recording all in-field activity for transparency and performance analysis. Proof of delivery will be recorded with customer signatures being captured on handheld devices, which means that this key information can easily be sent to a customer at any time – reducing cost for both parties! Roberts even reduce the cost of purchasing for their customers by producing a properly coded and accurate invoice or clean delivery note for each sale, printed by the rep using a belt mounted printer. So the customer does not have to struggle with hand-written or hastily amended documents.”

MESL Managing Director, Jack Sane comments; “When Everyday Computer Solutions approached us and described Roberts’ requirements, we knew we had a good fit in our M-POS system. But what has made the delivery project such a success has been the dedication and focus of Everyday Computer Solutions and their desire to do the best job possible at all times for their customer. ECS is now an expert on the deployment of the M-POS system and we look forward to working with them for many years to come. We are proud to be associated with this project and with our part in Roberts’ continuing expansion.”


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