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Dairy Computer Delivery Software System

Leading East London food service business implements van sales system reducing costs and improving operational control

Olsons Foods Ltd operates a van sales and delivered wholesale operation from their depot in East London supplying speciality food and beverage products to hotels, clubs, pubs and restaurants across London. In 2011, Olsons made the decision to replace their bespoke accounting system and to eradicate all manual processes from their business by implementing the M-POS mobile data solution by Mobile Enterprise Systems. The objectives for the M-POS implementation were to reduce the administration overheads, automate in-field activity, introduce tighter accounting controls for customer accounts and, due to the high volume of cash business, implement tighter credit controls.

Since installation, the M-POS system has successfully managed the van sales and direct store delivery operation at Olsons Foods, meeting all objectives and ensuring continued high levels of customer service whilst reducing the overall cost of sale. The office team can now view a real-time, on-demand report of all vehicle and driver activity and alert messages inform the team of any inefficiencies during the delivery process. Previously time-consuming processes, such as manual docket creation and rekeying of data, are now automated. The Wave Picking Module uses a bespoke algorithm to accurately manage all on-van stock with stock predictions and suggested load orders and, by enhancing the telesales procedures, the handheld computers can effectively manage the orders with very little intervention.

James Withers, Manager at Olsons Foods Ltd comments; “The M-POS reporting information has provided us with far greater operational control over our business; the stock management features have allowed us to minimise stock shrinkage; with better accounting controls, we have improved our cash flow and the balancing of customer accounts has become an almost seamless process. What’s more, we have vastly improved our customer service with the ability to proactively manage and quickly respond to customer delivery queries plus, we’ve reduced operational costs, minimised fuel consumption and maximised our sales reps/drivers’ time.”

Kieran Graham, Managing Director of Mobile Enterprise Systems Ltd comments, The implementation of the M-POS system at Olsons Foods Ltd has demonstrated the company’s commitment to ensure that there are systems and processes in place to manage this growing food service business, tightening up on accounting procedures and continuing to deliver the highest levels of service for which they are renowned. Olsons, like all of our customers, are expereriencing the benefits of a modern system that reduces costs whilst providing the platform to provide excellent customer service”.

With the M-POS system delivering significant benefits to the thriving London food service business, Olsons are now exploring the possibility of introducing additional M-POS modules including online ordering, central stock control and WMS functionalities.

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For more information:
Lucy Colbourne, Marketing Manager, Mobile Enterprise Systems Ltd:
 +44 (0)117 325 0505 /


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