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Bradgate Bakery Delivery System

Bradgate Bakery, top producer of sandwiches for Tesco and the Ginsters brand, implements market-leading system to improve service to customers

Bradgate Bakery is Samworth Brothers' largest site operating 24 hours a day, 7 days a week to produce and deliver sandwiches, prepared salads and chilled foods to approximately 450 delivery points across the UK. As one of the UK's largest sandwich manufacturers with an enviable reputation for quality, consistency and innovation, the team at Bradgate Bakery identified the need to introduce an automated system to take control of their supply chain operation; managing stock, maximising selling opportunities and further improving customer service.

As with all Samworth Brother businesses, Bradgate Bakery believes that their long term success depends upon continuous improvement in everything they do, whilst becoming more efficient as they do it. The new system, supplied and implemented by Mobile Enterprise Systems, will analyse customers’ buying patterns generating sales forecasts and suggested orders which will allow stock levels to be optimised, thus minimising waste and creating the optimum product mix.

Mobile Enterprise Systems Director, Jack Sane comments on the partnership; “We are delighted to be working with such an innovative and multi-award-winning bakery business. Making good marketing decisions is essential to any business and with the powerful sales analysis tools and suggested order module, the new system will allow the team at Bradgate Bakery to proactively manage their stock, providing them with the ability to analyse sales history in detail, identifying trends and opportunities for each customer’s site. What’s more, with pricing and promotions also being controlled on the handheld computers, Bradgate Bakery will be able to build and manage their promotions and sales campaigns to get the correct product mix into every outlet”.

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For more information:
Lucy Colbourne, Marketing Manager, Mobile Enterprise Systems Ltd:
+44 (0)117 325 0505 /


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