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Dairy Computer Delivery Software System

M-POS System Successfully Manages Van Sales Operations for Dorset’s Premier Chilled Delivery Company

As one of the few remaining independent family run businesses on the South coast, Wrights Dairies supply customers across Bournemouth, Poole, Dorset and Hampshire with daily deliveries of milk, dairy products and a selection of ambient food items using their own fleet of vans and 7.5 tonne refrigerated vehicles. Operating from a state-of-the-art depot in Poole, Wrights combines modern technology and traditional values to offer customers high quality, locally sourced products combined with the very best in customer service.

In 2009, seeking a reliable and robust order and distribution and customer management solution, Wrights made the decision to implement the M-POS system by Mobile Enterprise Systems.

Since implementation, the M-POS system has successfully managed the van sales and direct store delivery operation at Wrights Dairies, ensuring continued high levels of customer service whilst reducing the cost of sale. Real-time data exchange provides the office with a live view of vehicle and driver activity, alerting the Customer Service Team to any areas of inefficiency during the delivery process, and labour-intensive office and depot processes are now automated. The M-POS Wave Picking Module smoothes the warehouse peaks and manages on-van stock with stock predictions and suggested load orders all at the touch of a button.  

Richard Love, Managing Director at Wrights Dairies, comments on the benefits that M-POS has brought to his business; “Our Service Agreements with our customers are aggressive; for instance, we take orders right up to midnight for next day delivery. In order to service that commitment, we need the best logistics systems available and the M-POS system is vital in ensuring that we meet our customers’ needs. In addition, the management information provided by M-POS has helped us to identify where potential efficiencies can be made to reduce operational costs, minimise fuel consumption and maximise our drivers’ time. With the schedule vs. progress ‘view’ of our business, we know exactly where our drivers and vehicles are, allowing us to proactively manage and quickly respond to customer delivery queries. We can also monitor routes taken and time spent at each customer site so we get a true view of customer and fleet profitability”.

With the M-POS system meeting all objectives and delivering significant benefits to the busy dairy business, Wrights are now exploring the option of introducing additional M-POS modules including electronic invoicing, web ordering and KPI reporting.


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